About Hisense

Behind every great company, there is a great story.

Hisense S.A. (PTY) Ltd. entered the South African market in 1996. The company is based in Midrand, Johannesburg, and in Century City, Cape Town. Hisense has a national footprint with offices in the country’s 4 major centres, allowing the company to distribute our products to over 3,000 chain stores and 500 home appliance franchise stores.


In addition, our products are exported to more than 10 countries in the neighbouring regions, including Namibia, Mozambique, Zimbabwe, Malawi, Zambia, Botswana and Lesotho.

In June 2013, Hisense launched our R350 million, state of the art consumer electronics and home appliance manufacturing facility in Atlantis industrial park, Cape Town, which is capable to produce 400 000 refrigerators and televisions per annum.

Our continuous efforts over the last 17 years have helped grow Hisense’s LED TV and refrigeration market share by 25% and 14% respectively. This signifies Hisense’s presence in the region, being rated third in the market place for refrigeration.

Moreover, to compliment Hisense S.A.’s existing product range, new categories were launched during 2012 that include the production of washing machines and mobile communication devices. With our eco-friendly and energy saving product range, Hisense will continue to offer our ‘reimagine your life’ products to the South African consumer.

Business Domains
Consumer Electronics

#1 in flat panel TVs in China for 8 consecutive years


Leading technology

Real Estate

Apartments and towers
throughout China

Home Appliances

Largest inverter split AC market share for 13 consecutive years and 2nd largest refrigerator market share in China

Information Technology

#1 in POS systems with 30% of the
Chinese retail market

  • Corporate Profile
  • Innovations
  • Production Capacity
  • Investors
  • Social Responsibilty

Overview of our Parent Company | Hisense Co. Ltd

Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion-dollar global conglomerate with a workforce of over 60,000 worldwide.

Company Core Values

Technology  |  Quality  |  Integrity  |  Responsibilty

Hisense is recognized as a world leading provider of flat panel TVs, household appliances, and mobile communications and is recognized as a top 10 player by large global institutions, such as Euromonitor, IDG, and the Consumer Electronics Association. Its 20+ subsidiaries are in the multimedia, household appliance, telecommunications, information technology, technology services, and real estate industries, while its products are sold in over 130 countries and regions throughout the world.

At Hisense, the emphasis is placed on innovation and quality. The company has a global R&D network of over 3000 engineers and has a national-level R&D Center, a post-doctoral research workstation, and a state-of-the-art multimedia technology laboratory. It has been the recipient of several recognitions and awards in the name of innovation, technology, design, and quality management. In addition, Hisense has partnerships with IBM, Hitachi, Whirlpool, and AMD for the development and marketing of air-conditioners, refrigerators, and information technology.

Hisense Co. Ltd is currently experiencing a 10 percent year-over-year growth. While enhancing its global presence, Hisense will continue pursuing growth in the multimedia, household appliance, mobile communications, and information technology industries.

[interactive_banner banner_title=”Value Innovation Award” banner_desc=”In 2012, Hisense Group was honored with the “Value Innovation Award“ for its I’TV2 product at the International Consumer Electronics Show (CES) in Las Vegas.” icon_disp=”with_heading” banner_icon=”Defaults-money” banner_image=”12061″ banner_style=”style13″ banner_bg_color=”#418f9a” banner_overlay_bg_color=”rgba(0,178,167,0.9)” banner_title_font_size=”19″ banner_desc_font_size=”17″]
[interactive_banner banner_title=”Chinese Mobile Design” banner_desc=”Hisense is and has been the leader of Chinese mobile terminal design technology and is the first Chinese company to launch mobile phones with 3G standards.” icon_disp=”with_heading” banner_icon=”Defaults-mobile” banner_image=”12062″ banner_style=”style13″ banner_bg_color=”#418f9a” banner_overlay_bg_color=”rgba(0,178,167,0.9)” banner_title_font_size=”19″ banner_desc_font_size=”17″]
[interactive_banner banner_title=”Intelligent Transport System” banner_desc=”In 2008, Hisense developed HICON, its intelligent transportation system. The HICON system, composed of self-adapting signaling and public transportation management, was utilized in the 2008 Beijing Olympic Games.” icon_disp=”with_heading” banner_icon=”Defaults-bus” banner_image=”12073″ banner_style=”style13″ banner_bg_color=”#418f9a” banner_overlay_bg_color=”rgba(0,178,167,0.9)” banner_title_font_size=”19″ banner_desc_font_size=”15″]
[interactive_banner banner_title=”2008 LED Backlight Launched” banner_desc=”In 2008, Hisense launched its own LED backlight LCD TV, which made it the only enterprise in China and one of the only three enterprises in the world to place this type of TV on the market.” icon_disp=”with_heading” banner_icon=”Defaults-desktop” banner_image=”12074″ banner_style=”style13″ banner_bg_color=”#418f9a” banner_overlay_bg_color=”rgba(0,178,167,0.9)” banner_title_font_size=”19″ banner_desc_font_size=”17″]
[interactive_banner banner_title=”LCD Module Production Line” banner_desc=”In 2007, Hisense took the lead in researching and manufacturing LCD modules and built China’s first LCD module production line.” icon_disp=”with_heading” banner_icon=”Defaults-cogs” banner_image=”12079″ banner_style=”style13″ banner_bg_color=”#418f9a” banner_overlay_bg_color=”rgba(0,178,167,0.9)” banner_title_font_size=”19″ banner_desc_font_size=”18″]
[interactive_banner banner_title=”Fiber To The Home Module” banner_desc=”In 2005, Hisense released the first commercial Fiber To The Home (FTTH) module. Then in 2008, it developed the 10G PON fiber optical transceiver module which demonstrated its leading position in this field.” icon_disp=”with_heading” banner_icon=”Defaults-rss” banner_image=”12081″ banner_style=”style13″ banner_bg_color=”#418f9a” banner_overlay_bg_color=”rgba(0,178,167,0.9)” banner_title_font_size=”19″ banner_desc_font_size=”16″]
[interactive_banner banner_title=”Hiview Audio/Video Processor” banner_desc=”In 2005, Hisense launched “Hiview“, the first self-owned intellectual property digital audio/video processing chip in China and put it into industrial application. From then on, the TV industry in China finally has its own chips.” icon_disp=”with_heading” banner_icon=”Defaults-qrcode” banner_image=”12087″ banner_style=”style13″ banner_bg_color=”#418f9a” banner_overlay_bg_color=”rgba(0,178,167,0.9)” banner_title_font_size=”19″ banner_desc_font_size=”15″]
[interactive_banner banner_title=”Inverter Aircon Products” banner_desc=”In 1997, Hisense released inverter air conditioning products. Since then, the company has maintained leadership in inverter technologies in China.” icon_disp=”with_heading” banner_icon=”Defaults-spinner” banner_image=”12089″ banner_style=”style13″ banner_bg_color=”#418f9a” banner_overlay_bg_color=”rgba(0,178,167,0.9)” banner_title_font_size=”19″ banner_desc_font_size=”17″]

Hisense Electric Co., Ltd. (HEC) is a publicly traded company listed on the Shanghai Stock Exchange since April 1997. HEC is a reputable home appliance company in China involved in the research, development, manufacturing and marketing of TVs, digital TV broadcasting equipment, and information network terminal products. As the largest subsidiary in Hisense Group, HEC possesses the most advanced DTV production lines in China and has an annual output of over 16.1 million TVs.



Promoting public welfare, respecting our differences and discovering our similarities across the world. Hisense believes that Social Responsibility is the foundation to becoming a respected global brand. Our associates and our customers come from around the world.

We believe, to be successful, it is our responsibility to conduct our business ethically and with a high degree of sensitivity toward social, cultural, economic and environmental issues. We also believe in supporting our local communities to make the world a better place.

E-Waste & Sustainability

Hisense cares about preserving our environment for future generations. We develop innovative products that grow our brand footprint while at the same time decrease our carbon footprint.

Electronic Waste: Hisense’s disposal of electronic waste (e-waste) adheres to regulations in the support of a greener environment for generations to come.

Energy Efficient Products: Hisense utilizes the latest technology to develop low energy consuming products out of materials that are safer for the environment.